How our lists can help with your direct mail campaign

Whether using one of our tailored lists for a one off campaign, or as annual licence holder and regular user of our online mailing lists we encourage all our customers to run targeted campaigns. Gone are the days when one message will satisfy all your clients. Direct mail works best if you know the type of person who buys your product or service. Don’t spend money on large data sets in the hope that if you spread your net wide enough, someone will bite! Today best practice in direct mail is about segmenting your offering into highly focused products. This will not only increase the synergy between you and your clients, but ensure that you don’t spend money on wasted contacts.

Use our search criteria to make it personal
Make use of our search criteria like company size, geography, job title and industry to segment your target market with highly focused campaigns. If you are using annual license, there is no limit to how many lists you can download, nor how many ways you use the data. If you campaign doesn’t deliver the results you expect, change it and try again. No other list provider offers you this degree of flexibility at the prices we offer.

Write great copy to a real person!
Whether you are using our lists to send out a direct mail or email campaign, you will be able to communicate directly with the potential clients. Every contact we sell is a real person so you can address them by name.

Don’t forget to always include a letter in your mailing. This may sound obvious but many mailings only contain a brochure. There’s a saying "Brochures are sent by companies, letters are sent by people." You need a letter because a letter is personal, and because good letters persuade people to buy. Have one customer in mind while you're writing it and address him/her as if they were sitting right beside you.

Stand out from the crowd
Every one of our clients think they are different, but the reality is what you think is never enough, its how you communicate it that helps you to stand out. Add those personal touches and make your potential client believe they are wanted: sign your letter yourself or put a stamp on it rather than ‘mail sort’ it. Be creative and consultative in your approach and help your potential clients to solve their problems. By the end of your letter, the reader should have all the benefits of your product or service, and have become more and more interested. Now you need to get them to act. Tell them clearly and simply what you want them to do and how to do it. Whether you have a regular news alert, a product launch brochure or a direct response campaign, getting this message to the right people in way that enables them to respond gives you the best chance to succeed.